Intenzivní jazykové kurzy - MARKETING A REKLAMA
Introduction to marketing and advertising
- jobs and responsibilities
- corporate identity, logos
- branding
Finding the customer
- market research
- customer profiles
- data collection
- a telephone survey
Planning a marketing strategy
- the marketing plan
- the five Ps
- pricing and positioning strategies
Creating ads
- the AIDA model for advertising
- working with and ad agency
- advertising channels
- rate sheets
Marketing tools
- distribution channels
- types of discounts
- telemarketing
- direct marketing
Presenting your public face
- PR
- websites as a marketing tool
- sponsoring
Marketing through trade fairs
- giveaways
- organizing events
- attending a trade fair
